A Complete Guide to Social Media Management
Effective social media management is crucial for a small local business owner looking to grow an online presence.
To engage and convert your target audience, you must create content that resonates with them at every stage of their consumer journey.
In this blog article, we will provide editorial guidelines tailored to each stage of the consumer journey, helping optimize your social media strategy for maximum impact.
Discovery Stage: Infotainment that Captivates
In the discovery stage, the goal is to create an instant and quick connection with your audience through infotainment.
Platforms like TikTok and Instagram Reels are perfect for sharing simple, quick, and short content.
Follow these editorial guidelines to capture attention and lead your prospects to explore your brand further:
Trending: Connect your content with the most popular topics on each social media platform.
Explore:
“Trending Topics” on TikTok and Twitter;
“Explore” and “Trending” sections on YouTube.
DIY (Do It Yourself): Share content that teaches people how to do something related to your niche.
For example, create tutorials on website creation, funnel building, or other relevant skills.
Identification: Create content that resonates with your audience by discussing everyday topics they can relate to.
Instant identification fosters a stronger connection with your brand.
Popular Searches: Stay up-to-date with subjects actively searched for on search engines. Incorporate these topics into your content to attract organic traffic.
Remember, your content in this stage should inform, educate, and entertain. It should be attention-grabbing, providing enough value to prompt your audience to visit your brand profile or website and continue their consumer journey.
Consideration Stage: Education and Enchantment
In the consideration stage, your content should be focused on educating your audience further while enchanting them with your brand experience.