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Website Launch Checklist - Part 1/3

Updated: Aug 26

Essential Things to Do Before Start

Creating a website from scratch can be a thrilling challenge, and launching it is even more exciting.

We understand that it's easy to become overwhelmed by the numerous tasks involved in website creation, so we've created a checklist to assist you.

Unfortunately, unfinished tasks are often ones we don't enjoy and have the most significant impact on the final product.

Seeing our website go live is a gratifying experience. It is the outcome of meticulous strategic planning and design.

It's essential to ensure that your website is nearly perfect when you click the Publish button.

We believe that having a "tool" to guide us through the website creation process makes it easier to adhere to our initial timeline and budget.

This checklist is the one we use in all of our projects.

So let's delve into our Website Launch Checklist in greater detail.

Website Launch Checklist (part one)

Essential Things to Do Before Start

Table of contents

  1. Research competition and trends in your industry

  2. Register the domain name

  3. Identify your goals and create an action plan

  4. Set a publication date

  5. Choosing a website builder and host platform

  6. Define a layout for the website

  7. Create the website pages

  8. Optimize photos

  9. Include your logo and link to the homepage

  10. Organize strategic CTAs

  11. Add an email registration form

  12. Prepare your website design for mobile devices

  13. Customize 404 pages

  14. Write a privacy policy

Research competition and trends in your industry

Doing a site review within your industry will help you discover visual and technical assets that will take your design to the next level, making this task worthwhile.

Investigate what web design trends are coming onto the scene. Keeping up with the trends in the web design world will give you new ideas, and adding these resources to your website will make a great impression on your visitors.

Equally important is ensuring the design is unique.

Giving your target audience a new and better experience than competitors should be a priority.

Register the website domain name

This step can be done later on, but we think the website domain represents the brand. It is like the online address of your business. So the sooner you secure the domain name that best suits your business, the better.

Your website will surely stand out professionally, not to mention it will help users to find it.

You can look up the domain name on registrars like or

Identify your goals and create an action plan

To effectively launch a website, it is fundamental to grasp your objectives, which will naturally prompt you to consider the practical steps involved.

For instance, when creating an online portfolio, the primary goal should be to acquire more clients. On the other hand, for a business website, establishing an assertive online presence might top the list of objectives.

Furthermore, developing a comprehensive plan outlining the tasks to be carried out and assigning responsibilities to team members will enable you to take charge. This approach will facilitate effective management and monitoring of progress.

Be aware as you advance through your action plan, new items and tasks will continuously be incorporated, accompanied by relevant dates and notes. Inevitably, you will have to delegate specific tasks to other team members.

We firmly believe that our checklist serves as an excellent starting point, offering comprehensive guidance throughout the entire process. It will undoubtedly assist you in efficiently achieving your goals.

Set a publication date

After creating and reviewing your action plan, the next step will be to set a publication date for your website.

Ideally, assign a deadline for each task in your action plan, even before entering the creation or development process.

This will give you an idea of how much time you will need to develop your project, allowing you to adjust tasks and times for each.

Do not forget to allocate time for the various tests on your website.

Choosing a website builder and host platform

There is a wide variety of platforms on the market suitable for users with diverse backgrounds, from beginners who have never created a website before to professional designers.

Finding the best platform for your personal and professional needs is essential, as it will be a choice that will last a long time.

Many website-building platforms usually include free web hosting, daily backups, automatic configuration and security monitoring.

Backups and site history are significant factors.

The chosen platform must have a regular backup policy and should allow access to the site change history. Thus ensuring your work in case of error.

HTTPS protocol is one of the most crucial features a website builder must include.

HTTPS protocol conveys security to users of your website. Otherwise, users will receive a warning that the website is not secure.

There is a lot to choose from, for example:

  • Wix;

  • Shopify;

  • Webflow;

  • Etc.

Define the website layout

Craft an Engaging and Effective Website Layout for Your Small Business

This crucial step determines how visual elements are strategically positioned on each page, creating a seamless user experience.

Finding the optimal website layout for your design involves considering several key factors, ensuring your website aligns with your goals, effectively communicates your message, and showcases your content.

First and foremost, identify the goals you want to achieve through your website. Whether it's driving sales, increasing brand awareness, or providing valuable information, a well-crafted layout will support these objectives.

Next, carefully consider the message you want to convey. Your layout should reflect the tone and personality of your brand, captivating visitors and leaving a lasting impression.

Moreover, the type of content you plan to showcase plays a vital role in determining the ideal layout. Whether you're presenting articles, images, videos, or a combination of various media, the website layout should emphasize content accessibility and highlight its unique value.

A winning website layout smashes the perfect balance between user-friendliness and adaptability to ever-evolving trends and technologies. Prioritize an intuitive design that allows visitors to navigate your site effortlessly, keeping them engaged and eager to return.

Additionally, adaptability ensures your website remains visually appealing and up-to-date, even as time progresses. Embrace layouts that can seamlessly integrate future enhancements, keeping your online presence fresh and relevant.

Fortunately, numerous website builders and hosting platforms provide a wide range of templates, simplifying finding the ideal layout for your project. These templates offer pre-designed structures, and components can be easily customized to suit your requirements.

Don't underestimate the power of an intelligently crafted website layout. It is the foundation for a successful online venture, driving user engagement and helping you achieve your business objectives.

Take the first step towards an extraordinary online presence by selecting a layout that captures your brand's essence and delivers an unforgettable user experience.

Create the website pages

Create Compelling Web Pages That Capture Your Brand's Essence

Once you've established the foundational visual guidelines for your website, it's time to dive into the exciting process of crafting captivating web pages that engage and convert visitors into loyal customers.

The number of pages you'll need will depend on the nature of your website. To help you get started, here are some essential web pages to consider:

Home Page:

As the virtual front door to your business, your home page should make a powerful first impression. Embrace a clean and tidied layout, complemented by high-quality images that reflect your brand's personality. Create an attractive design that instantly captivates visitors and entices them to explore further.

About Us Page:

The About Us page offers a valuable opportunity to showcase your brand's unique story. Share compelling details about your brand's history, vision, values, methodologies, and significant milestones. Give visitors an insight into what sets your business apart and establish a unique sense of trust and authenticity.

Contact Page:

Make it effortless for visitors to reach out by including essential contact information. Ensure your contact page has a WhatsApp button, a Live Chat feature for instant communication, your phone number, postal address, business email address, and links to your social media accounts. By facilitating effortless communication, you strengthen customer engagement and foster meaningful connections.

Products and Services Page:

Present your offerings compellingly on the Products and Services page. Highlight the unique value and benefits of what you do or sell, enticing customers to complete a purchase or engage further. Use persuasive language, vivid imagery, and clear calls to action to drive conversions and retain satisfied customers.

As you create each web page, be aware of the importance of search engine optimization (SEO). Incorporate relevant keywords and phrases throughout your content, ensuring your website ranks well in search engine results and attracts organic traffic.

Remember, each web page serves as a valuable touchpoint for potential customers, providing crucial information and an immersive experience that embodies your brand's essence. So, invest time and creativity in creating pages that leave a lasting impact and drive your small business towards success.

Start building your remarkable online presence today by curating web pages that resonate with your target audience.

Optimize photos

Enhance Your Website with Optimized Photos and Strategic Logo Placement

Captivating visuals play a crucial role in creating an engaging website experience. To ensure your images align seamlessly with your website's theme, goals, and layout, follow these expert tips:

Optimize Photos:

Quality matters when it comes to images. Select high-quality visuals that resonate with your brand and evoke the desired emotions. However, be mindful of file sizes, as larger images can let up your website's loading speed. Optimize your photos by resizing them to the appropriate resolution for display, balancing visual appeal with optimal performance.

Include Your Logo and Link to the Homepage:

Strategically position your logo at the top of your site, ensuring it is visible to all visitors. But don't stop there - ensure your logo is linked to the homepage. This savvy move enables users to navigate back to the main page effortlessly, enhancing user experience and facilitating a seamless exploration of your website.

Utilize Your Logo as a Favicon:

Take your brand identity further by using your logo as a Favicon. A Favicon is a small icon that appears in the browser tab, reinforcing your brand presence while users browse the internet. This simple yet effective detail enhances brand recognition and differentiates you from the competition.

Remember, optimizing your visuals and strategically placing your logo are essential elements of a successful website. Doing so creates a visually appealing and cohesive online presence that leaves a lasting impression on your visitors.

Additionally, heed the importance of search engine optimization (SEO) when naming your image files. Use relevant keywords to your content and optimize alt tags to improve discoverability and boost your website's visibility in search engine results.

Craft an outstanding website that captivates your audience by leveraging optimized photos and strategic logo placement. Embrace these practices to establish a strong brand identity and deliver an immersive user experience.

Organize strategic CTAs

Drive User Engagement with Strategic Call-to-Action (CTA) Placement

A well-designed website should have strategically placed CTAs (Calls to Action) that encourage visitors to take specific actions aligned with your business goals. These vital elements serve as prompts, urging visitors to engage further and turn them into valuable customers. Let's explore how you can optimize your CTAs for maximum impact:

Identify Your Goals:

Before crafting your CTAs, clearly define your goals. Are you aiming to generate phone or video calls, increase newsletter subscriptions, or drive product/service purchases? Knowing your objectives will help you create compelling CTAs that guide visitors towards desired actions.

Create Compelling Phrases:

Craft concise and actionable phrases for your CTAs. Utilize keywords and powerful words that resonate with your target audience. Examples include "Sign Up Now," "Get Started Today," or "Click Here for Exclusive Offers." Ensure your CTAs deliver a clear message, instilling a sense of urgency and compelling visitors to take immediate action.

Design Engaging Buttons:

Visually appealing and clickable buttons enhance the visibility of your CTAs. Use contrasting colours that grab attention while aligning with your brand's aesthetics. Choose font styles and sizes that are easy to read, ensuring your CTAs stick out on the page. Remember to optimize the button text for SEO by incorporating relevant keywords.

Strategic Placement:

Strategically position your CTAs throughout your website, considering the visitor journey and content relevance. Insert them on your home page, product pages, and engaging blog posts. Aim for a balance between accessibility and avoiding overwhelming the user. The goal is to guide visitors seamlessly towards the desired action without distractions.

A/B Testing:

Experiment with different variations of your CTAs to identify what resonates most with your audience. Conduct A/B tests by comparing diverse texts, colours, button sizes, or placements to optimize conversion rates. Continuously monitor and refine your CTAs based on user behaviour and data insights to improve their effectiveness over time.

CTAs are the driving force behind user engagement and conversions on your website. By implementing well-crafted and strategically placed CTAs, you inspire visitors to take meaningful actions that benefit your business and their needs.

Unlock the potential of your website by leveraging the power of CTAs. Engage your audience, drive conversions, and propel your small business towards success.

Add an email registration form

Harness the Power of Email Marketing with an Engaging Registration Form

Incorporating registration forms into your web design is a crucial step towards growing your audience and leveraging the benefits of email marketing. Whether you aim to stay connected with customers or nurture leads, an email signup form is a valuable tool for small businesses. Let's explore how you can optimize this process:

Early Implementation:

Creating a registration form for your newsletter right from the start of your project it's fundamental to maximising the potential of email marketing. Capturing email addresses early on helps build a loyal subscriber base that can nurture and engage with over time.

Placement and Visibility:

Strategically position your email registration form in a prominent location on your website to maximize visibility. Consider placing it on your homepage, in the sidebar, or at the end of relevant blog posts. Make sure it stands out visually, using contrasting colours and eye-catching design elements that align with your brand identity.

Compelling Call-to-Action:

Motivate visitors to subscribe by crafting a compelling call-to-action (CTA). Use persuasive language highlighting the value they will receive by joining your newsletter, such as "Get exclusive offers" or "Stay up-to-date with industry insights." Consider offering an incentive, such as a free guide or discount, to encourage the signups.

Simplify the Form:

Keep the registration form simple and user-friendly. Request only essential information, such as name and email address, to reduce friction and increase conversion rates. Consider using single-field forms or providing social media login options for a seamless registration process.

Privacy and Compliance:

Reassure visitors about data privacy and compliance by including a clear privacy policy statement near the registration form. Assure that information will be handled securely and that you comply with applicable data protection regulations.

Integration and Automation:

Integrate your registration form with an email marketing service provider or customer relationship management (CRM) system to automate the process. This streamlines data collection and ensures seamless communication with your subscribers.

By incorporating an email registration form into your web design, you unlock the power of email marketing to nurture relationships, drive conversions, and foster long-term customer loyalty.

Start building your subscriber base today and unlock the potential of email marketing for your business. Craft an engaging registration form that entices visitors to join your newsletter.

Prepare your website design for mobile devices

Optimize Your Website Design for Mobile Devices and Captivate Smartphone Users

As mobile internet usage continues to soar, small businesses must prioritize delivering an exceptional web experience to smartphone users. With mobile devices contributing significantly to global internet traffic, ensuring your website is mobile-friendly is essential. Follow these steps to prepare your website design for mobile devices:

Embrace Responsive Design:

To provide an optimal experience across different screen sizes, prioritize responsive design. This approach allows your website to adapt seamlessly to various devices, including smartphones and tablets. A responsive design ensures your content remains visually appealing, easy to navigate, and accessible to users regardless of the device.

Mobile-First Mindset:

Adopt a mobile-first mindset when designing your website. Start by envisioning how your site will appear on smaller screens, and then expand its functionality and layout for larger devices. By prioritizing the mobile experience, you ensure your website is user-friendly and visually appealing on smartphones.

Streamlined Navigation:

Simplify navigation for mobile users by creating a clear and intuitive menu structure. Opt for a streamlined navigation menu that collapses into a hamburger icon on smaller screens. This approach saves valuable screen space and enhances user experience, allowing visitors easily explore your site's content.

Optimized Content:

Ensure your website content is optimized for mobile viewing. Keep paragraphs concise and break up text with headings, subheadings, and bullet points to enrich readability. Compress images without compromising quality to minimize page loading times. Optimized content ensures a smooth and engaging experience for mobile users.

Test and Preview:

Before launching your website, thoroughly test its mobile compatibility. Use mobile preview tools or access your site on various smartphones to assess its responsiveness, layout, and overall performance. Enhance details like font sizes, image alignment, and button sizes to ensure a visually appealing and user-friendly mobile experience.

Speed and Performance:

Mobile users expect fast-loading websites. Compress images, minimize the use of scripts, and optimize code to improve loading times. Mobile-friendly sites that load quickly help retain visitors and reduce bounce rates, contributing to a positive user experience and improved SEO rankings.

By prioritizing mobile-friendly design, you unlock the potential to engage smartphone users, increase conversions, and stay ahead of the competition in the mobile-driven digital landscape.

Ensure your website captivates users on all devices. Embrace responsive design, streamline navigation, optimize content, and prioritize speed to create a seamless and visually captivating mobile experience. Thrive in the mobile era and connect with your audience wherever they are.

Customize 404 pages

Create Engaging and User-Friendly Custom 404 Pages for Your Website

Don't let not personalized error pages leave a negative impression on your visitors. Instead, seize the opportunity to turn these pages into valuable engagement opportunities by customizing them to reflect your brand and guide users to your website. Let's explore how you can optimize your 404 error pages:

Personalize Your Error Pages:

Inject your brand's personality and visual elements into your 404 pages. Use consistent branding elements such as your logo, colour scheme, and typography to create a cohesive experience. This customization showcases your professionalism and ensures visitors feel connected to your brand, even in moments of error.

Provide Helpful Navigation Links:

When visitors encounter a 404 error, it's essential to provide clear navigation options that redirect them back to relevant areas of your website. Include links to your homepage, popular pages, or relevant categories to guide users towards valuable content.

By doing so, you not only keep visitors engaged but also prevent them from leaving your site out of frustration.

Add a Search Bar:

Consider integrating a search bar on your 404 error page. This allows users to search for the content they were initially seeking. By providing this functionality, you enhance user experience and increase the chances of users finding what they need within your website.

Inject Humor or Creativity:

A touch of humour or creativity can help alleviate the frustration of reaching a 404 error. Consider adding a witty or light-hearted message to your error page, making the experience more enjoyable for users. However, ensure the tone aligns with your brand's identity and remains professional.

Monitor and Analyze:

Track the frequency of 404 errors on your website using analytics tools. Identify any recurring issues and take proactive measures to fix broken links or incorrect URLs. Regularly review and update your 404 error pages to ensure they remain relevant and effective in guiding users back to valuable content.

By customizing your 404 error pages, you transform what could be a negative experience into an opportunity to engage visitors further.

Helpful navigation links and a search function can maintain visitors' interest and lead them back on track.

Create a seamless and user-friendly website experience by optimizing your 404 error pages. Convert moments of error into moments of opportunity, delighting your visitors and showcasing your commitment to exceptional user experience.

Make every interaction count by customizing your 404 pages and turning errors into opportunities for engagement and growth.

Write a privacy policy

Craft a Comprehensive Privacy Policy to Safeguard Your Customers and Comply with Legal Standards

In the digital age, a well-written privacy policy is vital for instilling trust in your website visitors and demonstrating your commitment to safeguarding their sensitive information. As a small business owner, it's essential to create a privacy policy that aligns with legal requirements and ensures your customers' safety. Follow these guidelines to craft an adequate privacy policy:

Communicate Data Practices:

Your privacy policy should clearly outline the types of information you collect from visitors, such as names, email addresses, or payment details. Describe how you obtain this data, whether through user input, cookies, or other means. Be transparent about the purpose of data collection and how you use it to enhance customer experience.

Address Data Protection Measures:

Assure your customers that their data is secured by explaining the security measures you implement to protect their information. Mention encryption protocols, secure servers, and any other steps you take to prevent unauthorized access, data breaches, or data misuse.

Inform About Third-Party Sharing:

If you share customer data with third parties, disclose this in your privacy policy. Be clear about the reasons for sharing and the identities of the third parties involved. Assure your customers that you only share information with trustworthy partners who adhere to strict data protection standards.

Provide Opt-Out Options:

Give users the freedom to opt out of certain data collection practices or marketing communications. Clearly explain how they can exercise these options, either through account settings or direct contact with your support team.

Stay Compliant with Legal Requirements:

Familiarize yourself with relevant data protection laws, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States. Ensure that your privacy policy meets the legal standards and requirements.

Make It Easily Accessible:

Add a link to your privacy policy in a visible location on your website, such as the footer or the navigation menu, and make sure visitors can access it easily from any page to foster transparency and trust.

Regular Updates:

Your privacy policy should be a living document that evolves with your business and any changes in data practices. Regularly review and update the policy to reflect new developments and ensure it remains accurate and compliant.

By crafting a comprehensive privacy policy, you demonstrate your dedication to protecting your customers' data and building a trustworthy relationship with your audience. Take the necessary steps to meet legal requirements, prioritize data security, and assure your customers that their privacy is a top priority for your business.

Congratulations on completing the first part of our three-part journey! Exciting times lie ahead, so stay tuned for the remaining two phases.

Before diving into building your website, let's ensure you're all set with our comprehensive Checklist. Having a clear goal for your website is the foundation of success. Next, choose the perfect platform and design template that aligns with your vision.

User experience is paramount, so keep your site easy to navigate, ensuring visitors find what they need effortlessly. Populate your website with valuable and engaging content that resonates with your target audience, showcasing your expertise and unique offerings.

Tracking your website's performance is essential for continuous improvement. Utilize the right tools to measure its success and identify areas where you can further enhance the user experience.

Now that you've meticulously prepared your website, it's time to launch! Go ahead and make your online presence known to the world.

Our Blog page is a treasure trove of helpful tips on designing and building your perfect website. Explore it regularly for insights and inspiration to take your online venture to new heights.

Stay determined, stay focused, and together, we'll create a website that shines in the digital landscape. Let's embark on this exciting journey, where success awaits you!

* Download the complete Checklist here.

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