Starting a business can be overwhelming as there are numerous aspects to consider.
One of the most important is what will be on your website.
Your website is one of the most effective marketing tools, so it's crucial to make it perfect.
A website is an essential piece of any small business.
It's the first impression potential customers have of your company, and it's a way to communicate what you do and what makes you different.
But what should always be included on your website?
Here are some essentials that can't be missing.
First and foremost, your website should include information about your company, such as its history, products, or services offered, and contact information.
It's also essential to have high-quality images on your website to help grab people's attention.
In addition, make sure to include clear and concise copywriting, so visitors know what you're all about at a glance.
And last but not least, your website must be easy to navigate!
A well-designed and user-friendly website helps keep visitors coming back again and again.
Let's have a look at some of them in more detail.
About your company
Your website is often the first point of contact between your company and potential customers.
So your site must make a good impression. First impressions count, so your website must reflect your company's values and visual identity.
Your home page should be clear and concise, with your logo, company colours, and photos of your headquarters. Use language that is appropriate to your company's style and audience.
Potential customers should effortlessly find the information they need about your products and services.
If you take the time to get your visual identity right, you'll be rewarded with more interested visitors who stay on your site longer and are more likely to become customers.
So don't neglect this crucial part of your marketing strategy – invest in a strong visual identity for your website.
The company details on your website should tell the story of who you are and what sets you apart from all other competitors.
Enhance customer engagement by providing a transparent and complete profile for visitors to gain a clear insight into your business before they choose your products or services.
This will help them make an informed decision about which company best fits their needs!
Disclosure of products or services
Please note that when someone searches for something online, they usually search directly for the products and services they need to compare details, photos, benefits, quality, and prices before purchasing.
Therefore, how you present your products, services, or offers is crucial to retaining or turning website visitors into customers.
The complete description of your products and services helps to position your website in search engines.
Contact details
The home page must inform the visitor about the main communication channels with your company – address, telephone, email, and social media networks.
Adding a contact form, a live chat or a WhatsApp button helps visitors request information or quotes without delay.
All the communication channels with your company can be a lead generation tool to obtain details from people interested in your products or services for future marketing actions.
You can also include the Work with Us form page, in which you capture talents interested in working in your company.
Content marketing
More important than being online, it is being found by potential customers.
To multiply the results, you must share your knowledge and experience.
Having a space on the site dedicated to content marketing allows you to address issues related to the products and services you offer, showing yourself as an expert on the subject and attracting visitors interested in obtaining more knowledge in your area of expertise.
The constant publication of relevant content, filled with proper keywords for your business, is a fundamental tool to improve your positioning in search engines and ultimately obtain better results.
High-quality images
Regarding web design, one of the most influential aspects is choosing the right images.
After all, a picture is worth a thousand words, and the right image can make all the difference in whether someone stays on your site.
That's why it's so important to select high-quality images that are eye-catching and relevant to your content.
There are many resources available for finding great free stock photos.
And if you're not satisfied with the selection of stock photos, you can always hire a graphic designer to create custom images for your website.
With the right images, you can help grab people's attention and make your website more engaging.
Copywriting
What is copywriting?
Copywriting is about creating compelling and engaging copy to persuade your readers to take action.
What does a copywriter do?
A copywriter is someone who writes copy for marketing purposes. Copywriters use their writing skills, persuasion, and marketing to create compelling copy that sells products or services.
Copywriters must understand their audience and what they want or need to persuade them to take action.
Copywriting is an essential skill for businesses of all sizes and industries.
Clear and concise copywriting is essential to success, whether selling a product, a service or simply trying to get people to read a blog post.
Build and Design a website
Statistics show more than 80% of queries to websites, blogs and online stores came from mobile devices.
That's why it's so essential for your website to be responsive to different mobile devices.
Technologies like HTML5, CSS3, and JavaScript are used to create user-friendly, responsive, fast and intuitive websites.
But fortunately, platforms like Wix or Shopify incorporate these technologies to streamline the creation of a perfect website or online store for every type of business.
So, what can't be missing from your website?
The answer is simple – everything!
Your website should have about your company, products or services disclosure, contact details, high-quality images, copywriting, and a well-built design.
All of these components are essential for creating an effective website that will help you increase sales.
We hope this post has helped you better understand the importance of each element and how they work together to create a successful online presence.