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Website Launch Checklist - Part 2/3

Updated: Feb 25

Pre-launch elements


Perfect Your Website Before the Grand Launch.


Congratulations on mapping out your website design! Before you set your masterpiece live, let's ensure it's flawless in content and functionality.


Take a moment to fine-tune every detail. A well-prepared launch sets the stage for a successful website. By diligently following the steps we're presenting here, you'll make your debut with confidence and excellence.


To make this process even smoother for you, we've prepared a comprehensive pre-release checklist. It's your go-to guide, ensuring no vital aspect gets overlooked.


Time is precious, so let's dive right in and perfect your website before the big reveal. Together, we'll ensure a remarkable launch that captivates your audience and sets your small business on the path to online success!



Website Launch Checklist (part two)

Pre-launch elements



Table of contents



Optimize the SEO of each page


Boost Your Website's Visibility with Expert SEO Optimization

In the digital landscape, SEO (Search Engine Optimization) is the key to unlocking your website's potential. By strategically optimizing your content, you'll soar to the top of search engine results, capturing the attention of your target audience.


Organic marketing relies heavily on effective SEO practices. When executed diligently, it empowers your website to shine in search results, making it visible to potential customers seeking services or products similar to what your small business offers.


Enhance your website's search performance with these simple yet powerful SEO best practices:



Craft Compelling Meta Descriptions:

Each website page should have captivating meta descriptions that entice users to click. These concise summaries appear in search results, giving potential visitors a glimpse of what your page offers.



Supercharge Page Speed:

In today's fast-paced digital world, speed matters. Ensure your website loads swiftly on all devices, enhancing user experience and positively impacting your search rankings.



Unleash the Power of Alt Text:

Accompany your images with descriptive alt text, allowing search engines to understand the context of your visuals. This practice not only aids accessibility but also boosts your SEO efforts.



Harness Relevant Keywords:

Integrate relevant keywords throughout your written content, naturally incorporating them to enhance your website's search relevance. Avoid keyword stuffing and prioritize providing value to your readers.


SEO is an ever-evolving aspect of your website that requires constant attention and updates. Luckily, most website design platforms offer built-in SEO tools, ensuring your website remains optimised effortlessly.


Stay ahead of the competition by mastering SEO optimization. Your website will flourish in the vast digital realm, reaching your target audience with precision and impact. Watch your small business thrive as you harness the power of expertly executed SEO strategies.



Link your social media accounts


Boost Your Online Presence with Social Media Integration

Social media marketing is a powerful tool that seamlessly complements your off-page SEO efforts, connecting you with customers and driving engagement to new heights.


Before unveiling your website to the world, ensure you link your social media accounts for a cohesive online presence. This enables visitors to follow your brand and stay updated on all your exciting developments.


Strategically place social media links across your website to maximize their impact. Consider the top bar, footer, or even the contact page, where a dedicated bar with links to your social media accounts can captivate visitors and encourage them to connect with your business.


By harmoniously integrating social media into your website, you'll tap into a broader audience and foster meaningful interactions. Embrace the potential of social media marketing and unlock a world of possibilities for your small business. Let's embark on this exciting journey, where your online success awaits!



Connect or transfer your domain


Claim Your Online Identity: Connect Your Custom Domain

Congratulations, you're almost there! It's time to make your website yours by connecting or transferring your custom domain.


The process is made easy with website-building platforms that seamlessly support domain connection within the platform itself.


Once your domain is connected and your website is live, visitors can access your site using this unique address. Your custom domain is your digital identity, and it plays a crucial role in establishing your brand's online presence.


Don't miss this pivotal step – claim your online identity now and watch your small business thrive on the web. Your website is about to shine, and your customers are just a click away from a seamless online experience!



Review written content

Polish Your Website Content for Perfection


Before your website goes live, let's give it the final touch of excellence. Taking the time to review your written content can make all the difference for your business.


First, double-check for any sneaky errors that might have slipped through the cracks. We want your website to showcase your professionalism, and that means ensuring every word is spot-on.


Next, sprinkle in those essential keywords that make your website irresistible to search engines. With the right keywords, your website will be more discoverable to potential customers seeking your products or services.


Avoid any embarrassing mishaps like "lorem ipsum" or placeholder text. We want your website to leave a lasting impression on visitors, not confusion.


It's time to review all the content added to your site, from informative copy to captivating blog posts and eye-catching titles. With every word aligned with your brand's voice, your website will shine as a true reflection of your business.


Let's dot the i's and cross the t's, ensuring your website is ready to make a powerful impact from the moment it goes live. A polished website is a recipe for success in the digital realm. Let's make it happen!



Review the design and test all the forms


Prepare for Website Perfection: A Pre-Publish Review

Congratulations, you're almost ready to share your masterpiece with the world! But before you hit that "Publish" button, let's take a moment to ensure your website design is nothing short of stunning.


From the top of the page to the very bottom, every element should align with your brand's essence. Ensure your website's visual appeal resonates with your audience, leaving a lasting impression.


Forms play a vital role in engaging with your visitors, so we mustn't overlook them. Whether it's an email signup form, a contact form, or an online survey, put each one to the test. Ensuring their seamless functionality and reliable data storage is paramount for a smooth user experience.


Once we've done the final review, your website will be ready to shine in the digital realm. A harmonious blend of captivating design and efficient functionality awaits your visitors, inviting them to explore all you have to offer.


Now, let's give that "Publish" button a confident click and set your small business on the path to online success. Your website is about to make a grand entrance, and we couldn't be more thrilled!



Check for broken links, test UX and check accessibility


Ensuring Seamless Website Performance: Check, Test, and Optimize

Before we present your website to the world, let's fine-tune every aspect to guarantee a delightful experience for your visitors. Go the extra mile to check for broken links, test the user experience (UX), and enhance accessibility.


A thorough review will leave no room for errors. Carefully examine every link and button to ensure they lead to the expected destinations, leaving no broken links or faulty anchor URLs behind.


A smooth and seamless user experience is critical to keeping your audience engaged. Thoroughly test your website's UX, ensuring that interactions are effortless and hassle-free. Guarantee compatibility across all web browsers and mobile devices, ensuring your website looks splendid on any screen.


Optimize your website's loading speed, ensuring images, videos, and content load swiftly, captivating your visitors from the instant they land on your site.


Once you're done with this rigorous process, your website will be primed for a successful launch. With no broken links, a seamless UX, and top-notch accessibility, you'll be ready to charm your audience and achieve the digital presence your small business deserves.



Organize your contact list and social accounts


Boost Your Website's Reach with Social Media and Strategic Email Marketing

To maximize your website's exposure and attract more visitors, harness the power of social media. Kickstart your social media strategy by including a link to your website's domain across all your social account profiles.


Further, building a healthy email list is crucial for promoting your website effectively after its launch. Whether using a built-in email marketing app or an external tool, the sooner you begin preparing your email contacts better.


Take the time to organize your contacts thoughtfully. Weed out inactive members and segment your contacts into groups or tags based on location, interests, product preferences, and more. This strategic approach will enable you to tailor your email campaigns, delivering personalized and relevant content to each group, thus boosting engagement and conversions.


By combining the power of social media and strategic email marketing, your business will gain a significant competitive edge and witness a surge in website traffic and conversions.



Check the contact details


Seamless Contact Information Placement for Enhanced Communication

When it comes to your website's layout, strategic positioning of contact details is essential for effortless communication with your visitors. Depending on the design, contact information can be located in several sections of the website.


Consider these savvy placements for different contact options:

Email Address, Live Chat, Phone Number, or WhatsApp: These vital contact options can be featured on the top bar, footer, or even pinned to the website's sides, ensuring visitors have quick access to get in touch.


Contact Form: To offer a dedicated space for inquiries, the contact form can be placed on a specific page, in the footer, or thoughtfully included on the "About Us" page, encouraging visitors to reach out.


Before you hit that "Publish" button, take a moment to verify that all contact details are correct and up-to-date. Providing accurate and updated information is fundamental to fostering trust and encouraging seamless interactions with your audience.



Click "publish"


Unveil Your Business to the World - Publish Your Website Today!

The long-awaited moment has arrived - it's time to showcase your business to the world! After meticulously defining and reviewing your website design, leap and hit that "publish" button to make your website live!


Before you do, ensure a flawless presentation with these final checks:

Desktop and Mobile Compatibility: Double-check the website URL on various devices, including desktops and multiple mobile devices, to ensure it displays flawlessly across all platforms.


Embrace the Moment: Don't hesitate any longer; let your business shine by clicking that empowering "Publish" button now!


At our marketing content agency, we understand the excitement and significance of this moment for small business owners. Let us assist you in launching a stunning website that captivates your audience and drives your business forward. Experience the thrill of reaching a wider audience and making a lasting impression. Contact us today to embark on this exciting journey together!



Unlock Your Website's Potential!


Congratulations on completing all the necessary testing and form reviews. The moment is finally here—time to press that all-important "publish" button and unveil your website to the world!


But that's not all - keep an eye out for our upcoming checklist, "Post-launch tasks," where we'll guide you through essential steps to take after your website is live. We're committed to supporting you every step of the way!


Now, as you prepare to witness your hard work come to life, we wish you the best of luck in this exciting journey. Embrace the opportunities that await, and rest assured that your online presence is set to make a significant impact.


Thank you for joining us on this enriching ride! If you ever need further guidance or have any questions, remember that we're just a message away. Let's make your website a resounding success together!





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