Post-launch tasks
Launching your business website is a huge accomplishment!
But it's not the end of the journey – you still need to maintain and update it to keep it looking fresh and engaging.
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This post will outline a checklist of items to review after your site goes live. By taking care of these things early on, you'll save yourself headaches down the road.
Thanks for reading!
Website Launch Checklist (third part)
Post-launch tasks
Table of contents
User Experience (UX) Testing
Ensuring a Smooth Website Experience
Congratulations on launching your website! Now, it's time to put it to the test with a crucial step: usability testing, also known as User Experience (UX) testing. This process is instrumental in understanding how visitors interact with your site and identifying areas for improvement.
During UX testing, we focus on gathering valuable information, including:
Task Completion:
Assessing whether users can easily accomplish their objectives on your website. This helps gauge the site's user-friendliness and functionality.
The Pleasure of Use:
Determining whether visitors find the website enjoyable to navigate, promotes positive engagement.
Harmonious Colours: Evaluate the colour scheme to ensure it complements your brand identity and creates a visually appealing experience.
Meeting Users' Needs:
Understanding if your website effectively meets the needs and expectations of your target audience.
Identifying Challenges:
Uncovering any obstacles or frustrations that users encounter are opportunities to find innovative solutions.
By analysing the results of the UX test, we can refine and optimize your website to provide an exceptional user experience. Satisfied visitors are more likely to become loyal customers, leading to increased conversion rates and business growth.
Website security
Ensuring Website Security with SSL Certificate
Your website's security is critical to protect the data of your business and visitors. That's where the SSL certificate comes into play – denoted by the 'S' in HTTPS://. This essential certificate guarantees that data transmitted to and from your website remains encrypted and confidential.
How does it work? The SSL certificate comprises small data files that link a cryptographic key to your website owner's information. This connection establishes a secure and encrypted link between your server and visitors' browsers.
It's crucial to verify whether your website uses an SSL certificate.
Here's how you can do it effortlessly. Just glance at your browser's address bar:
If it displays "HTTPS://," you're all set! Your website is secure and compliant with the highest security standards.
However, if it shows "HTTP://" without the vital 'S', then it's time to take action. Reach out to your website "host" to get the SSL certificate set up to ensure robust security.
A secure website safeguards sensitive information and boosts confidence in your customers, making them more likely to interact with your business, purchase your products, and share positive experiences with others.
At [Your Business Name], we prioritize your website's safety, and we're here to help you implement and maintain an SSL certificate to fortify your online presence. Our expert team ensures your website's security, so you can focus on what matters most – growing your business.
Website speed
Optimize Website Speed for Superior Performance
Your website's speed is a crucial factor that can significantly impact its success. A fast-loading website enhances user experience, boosts conversion rates and improves search engine rankings. It's time to take charge of your site's performance and ensure it operates at its best!
To get started, run a comprehensive speed test using the reliable tool provided by Google: https://pagespeed.web.dev/. This test will analyse your website's speed and identify any factors that might be slowing it down.
After running the test, carefully review the feedback and suggestions provided. Incorporate these improvement recommendations into your website updates. By addressing the issues detected during the speed test, you can significantly enhance your site's loading time, making it more user-friendly and efficient.
Keep in mind that page speed dire